by Kim Bultsma | Jan 21, 2019 | Content Writing, Copywriting, Email marketing, SEO, Social media, Strategy, Video
How to build a content marketing calendar I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate... 
by Kim Bultsma | Oct 28, 2018 | Content Strategy
We've already been bombarded enough with how “content is king”. But what isn't being talked about is this: in order for that content to be king, it needs to be contextual. In order for your marketing efforts to have the most bang for your buck, it's... 
by Kim Bultsma | Oct 9, 2018 | SEO, Social media, Strategy
What are Social Signals, and do they factor in SEO? One thing you should know about how I run SEO over at Content a la mode: I do a LOT of testing before I teach search engine optimization to my members here at A Cup of Content. One of those tests that is tried and... 
by Kim Bultsma | Sep 28, 2018 | Blogging, Content Writing, Copywriting, SEO
What are ALT Tags, and why are they important for SEO? One of the first questions new members often ask me is “What are ALT tags?” While I go into a much deeper explanation in A Cup of Content’s membership, I thought it deserved a bit of explanation over here on the... 
by Kim Bultsma | Sep 18, 2018 | Blogging, Content Writing, Copywriting, SEO
I’m sure you’ve heard it a million times: You need to be blogging. And it’s true. But why do you need to be blogging? Why do you need to produce SEO content like that on a regular basis? What is SEO content? And how do you blog? And what does it do for your website?... 