by Kim Bultsma | Nov 1, 2022 | Blogging, Content Strategy
Why is it so important that your business blogs consistently? Let's face it: we all know that we should be blogging. We've heard it from the “experts” time and time again. But, like many things in life, actually getting started is often the hardest part.... 
by Kim Bultsma | Dec 14, 2020 | Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Ready-made content for social media that isn't generic? Yes, please. We've been in the social media game for a long time now. While we're not a fan of ready-made content for blog posts (because, well, SEO issues galore), we are a fan of ready-made content for social... 
by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media
Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Oct 28, 2018 | Content Strategy
We've already been bombarded enough with how “content is king”. But what isn't being talked about is this: in order for that content to be king, it needs to be contextual. In order for your marketing efforts to have the most bang for your buck, it's... by Kim Bultsma | Oct 30, 2017 | Content Strategy, Social Media Tips & Tricks
When I began teaching high school journalism, it was easy to see that social media was going to play a vital role in my students' futures. If newspapers weren't going online, they were surely setting themselves up for certain death. And businesses are no different....