by Kim Bultsma | Oct 28, 2018 | Content Strategy
We've already been bombarded enough with how “content is king”. But what isn't being talked about is this: in order for that content to be king, it needs to be contextual. In order for your marketing efforts to have the most bang for your buck, it's...
by Kim Bultsma | Oct 30, 2017 | Content Strategy, Social Media Tips & Tricks
When I began teaching high school journalism, it was easy to see that social media was going to play a vital role in my students' futures. If newspapers weren't going online, they were surely setting themselves up for certain death. And businesses are no different....
by Kim Bultsma | Jul 6, 2017 | Content Strategy, Guest Blog Posts, Social Media Tips & Tricks
No doubt you’re using hashtags in your social media, right? Over time, hashtags can become oversaturated – and not always with content consistent with what the hashtag implies. Make sure you check those hashtags frequently and that the hashtag is still...
by Kim Bultsma | Apr 30, 2015 | Content Strategy
Content strategy shouldn't be a secret. So why do marketers keep their plans so hush-hush? Do they think someone will steal their ideas? Copy them? I'd be flattered…because I came up with it first. And content strategies are only as good as the ideas and...
