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The Importance of Consistent Blogging for Business

The Importance of Consistent Blogging for Business

by Kim Bultsma | Nov 1, 2022 | Blogging, Content Strategy

Why is it so important that your business blogs consistently? Let's face it: we all know that we should be blogging. We've heard it from the “experts” time and time again. But, like many things in life, actually getting started is often the hardest part....
Content a la mode: ready-made content for social media

Content a la mode: ready-made content for social media

by Kim Bultsma | Dec 14, 2020 | Content Strategy, Content Writing, Social media, Social Media Tips & Tricks

Ready-made content for social media that isn't generic? Yes, please. We've been in the social media game for a long time now. While we're not a fan of ready-made content for blog posts (because, well, SEO issues galore), we are a fan of ready-made content for social...
9 reasons why your social media marketing strategy isn’t getting done

9 reasons why your social media marketing strategy isn’t getting done

by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media

Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with...
How to use “big content” to drive your social media strategy

How to use “big content” to drive your social media strategy

by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks

Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces...
Does your business need an omni-channel marketing strategy?

Does your business need an omni-channel marketing strategy?

by Kim Bultsma | Oct 28, 2018 | Content Strategy

We've already been bombarded enough with how “content is king”. But what isn't being talked about is this: in order for that content to be king, it needs to be contextual. In order for your marketing efforts to have the most bang for your buck, it's...

The impact of social media on sports marketing…and BUSINESS marketing [INFOGRAPHIC]

by Kim Bultsma | Oct 30, 2017 | Content Strategy, Social Media Tips & Tricks

When I began teaching high school journalism, it was easy to see that social media was going to play a vital role in my students' futures. If newspapers weren't going online, they were surely setting themselves up for certain death. And businesses are no different....
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