by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media
Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Oct 28, 2018 | Content Strategy
We've already been bombarded enough with how “content is king”. But what isn't being talked about is this: in order for that content to be king, it needs to be contextual. In order for your marketing efforts to have the most bang for your buck, it's... by Kim Bultsma | Oct 30, 2017 | Content Strategy, Social Media Tips & Tricks
When I began teaching high school journalism, it was easy to see that social media was going to play a vital role in my students' futures. If newspapers weren't going online, they were surely setting themselves up for certain death. And businesses are no different.... by Kim Bultsma | Jul 6, 2017 | Content Strategy, Guest Blog Posts, Social Media Tips & Tricks
No doubt you’re using hashtags in your social media, right? Over time, hashtags can become oversaturated – and not always with content consistent with what the hashtag implies. Make sure you check those hashtags frequently and that the hashtag is still... by Kim Bultsma | Apr 30, 2015 | Content Strategy
Content strategy shouldn't be a secret. So why do marketers keep their plans so hush-hush? Do they think someone will steal their ideas? Copy them? I'd be flattered…because I came up with it first. And content strategies are only as good as the ideas and... 