by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media
Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Jan 21, 2019 | Content Writing, Copywriting, Email marketing, SEO, Social media, Strategy, Video
How to build a content marketing calendar I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate... 
by Kim Bultsma | Sep 28, 2018 | Blogging, Content Writing, Copywriting, SEO
What are ALT Tags, and why are they important for SEO? One of the first questions new members often ask me is “What are ALT tags?” While I go into a much deeper explanation in A Cup of Content’s membership, I thought it deserved a bit of explanation over here on the... 
by Kim Bultsma | Sep 18, 2018 | Blogging, Content Writing, Copywriting, SEO
I’m sure you’ve heard it a million times: You need to be blogging. And it’s true. But why do you need to be blogging? Why do you need to produce SEO content like that on a regular basis? What is SEO content? And how do you blog? And what does it do for your website?... 
by Kim Bultsma | Jul 2, 2018 | Coffee+Content, Content Writing, Copywriting
Content+Coffee Episode 2: To cuss or not to cuss in your content We're back with another episode of Content+Coffee! In today's episode, Kim tackles that oft-asked question: To cuss or not to cuss in your content writing? Let's be honest: we're not all Gary Vaynerchuk.... 