by Kim Bultsma | May 18, 2021 | Content Writing, SEO
Sure. You've heard all about SEO (search engine optimization). But why is it important, and how much effort should you focus on it for your business? What is Search Engine Optimization? SEO stands for Search Engine Optimization and is composed of several parts:... 
by Kim Bultsma | Dec 14, 2020 | Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Ready-made content for social media that isn't generic? Yes, please. We've been in the social media game for a long time now. While we're not a fan of ready-made content for blog posts (because, well, SEO issues galore), we are a fan of ready-made content for social... 
by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media
Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Jan 21, 2019 | Content Writing, Copywriting, Email marketing, SEO, Social media, Strategy, Video
How to build a content marketing calendar I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate... 
by Kim Bultsma | Sep 28, 2018 | Blogging, Content Writing, Copywriting, SEO
What are ALT Tags, and why are they important for SEO? One of the first questions new members often ask me is “What are ALT tags?” While I go into a much deeper explanation in A Cup of Content’s membership, I thought it deserved a bit of explanation over here on the...