by Kim Logsdon | Mar 29, 2018 | All things business, Content Writing, Copywriting
Not only is it critical to have marketing and advertising collateral that is visually attractive, but the words you use in those materials are also essential to your success. Without compelling and well-crafted content, your small business's value proposition could be...
by Kim Logsdon | Mar 28, 2018 | All things business, Content Writing, Copywriting, Strategy, Websites
Rethinking website content in 2018, Part 3: The end of sleazy marketing I’m continuing our four-part series on rethinking website content in 2018 by talking about something I am absolutely ECSTATIC about: The end of sleazy marketing. So let’s talk about your role in...
by Kim Logsdon | Mar 22, 2018 | Content Writing, Copywriting, Strategy, Websites
We’re continuing our four-part series on rethinking websites in 2018 by talking about your role in your customers’ stories. I know we’re supposed to be talking about your new shiny, cutting-edge website, but believe me when I say that this is an important component in...
by Kim Logsdon | Mar 12, 2018 | Blogging, Content Writing, Copywriting, Strategy, Websites
We’re going to kick off this four-part series on rethinking websites in 2018 by talking about your story. And as much as business owners think it’s all about their 20 years of experience or their vast array of products and services they offer to solve their customers’...
