by Kim Bultsma | Dec 14, 2020 | Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Ready-made content for social media that isn't generic? Yes, please. We've been in the social media game for a long time now. While we're not a fan of ready-made content for blog posts (because, well, SEO issues galore), we are a fan of ready-made content for social... 
by Kim Bultsma | Apr 20, 2020 | Social media, Social Media Tips & Tricks
Social media scheduling 101: How to schedule social media One of the most frequent questions I get is how to schedule social media. The answer isn’t always easy, but there is a formula that you can follow to make your social media scheduling much easier and less time... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... by Kim Bultsma | Oct 30, 2017 | Content Strategy, Social Media Tips & Tricks
When I began teaching high school journalism, it was easy to see that social media was going to play a vital role in my students' futures. If newspapers weren't going online, they were surely setting themselves up for certain death. And businesses are no different.... by Kim Bultsma | Jul 6, 2017 | Content Strategy, Guest Blog Posts, Social Media Tips & Tricks
No doubt you’re using hashtags in your social media, right? Over time, hashtags can become oversaturated – and not always with content consistent with what the hashtag implies. Make sure you check those hashtags frequently and that the hashtag is still... 
by Kim Bultsma | Jan 15, 2016 | Blab, Social Media Tips & Tricks
Hey, folks! It's Blab time!