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Content a la mode: ready-made content for social media

Content a la mode: ready-made content for social media

by Kim Bultsma | Dec 14, 2020 | Content Strategy, Content Writing, Social media, Social Media Tips & Tricks

Ready-made content for social media that isn't generic? Yes, please. We've been in the social media game for a long time now. While we're not a fan of ready-made content for blog posts (because, well, SEO issues galore), we are a fan of ready-made content for social...
9 reasons why your social media marketing strategy isn’t getting done

9 reasons why your social media marketing strategy isn’t getting done

by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media

Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with...
Social media scheduling 101: How to schedule social media

Social media scheduling 101: How to schedule social media

by Kim Bultsma | Apr 20, 2020 | Social media, Social Media Tips & Tricks

Social media scheduling 101: How to schedule social media One of the most frequent questions I get is how to schedule social media. The answer isn’t always easy, but there is a formula that you can follow to make your social media scheduling much easier and less time...
How to use “big content” to drive your social media strategy

How to use “big content” to drive your social media strategy

by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks

Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces...
Should your business be on Pinterest?

Should your business be on Pinterest?

by Kim Bultsma | Feb 9, 2019 | All things business, Pinterest, Social media

Pinterest for business…for your business? Not sure your business should be on Pinterest? With all this talk about big marketing businesses leaving Pinterest (like Social Media Examiner's YouTube video on The Journey), I'm getting more questions about whether...
How to build a content marketing calendar

How to build a content marketing calendar

by Kim Bultsma | Jan 21, 2019 | Content Writing, Copywriting, Email marketing, SEO, Social media, Strategy, Video

How to build a content marketing calendar I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate...
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