Emotion & Keyed Emotion


Engaging your audience through their emotions is an essential part of blogging. Even the most cut-and-dry “how to” blog catches readers’ attention through emotions. Take something they really want to do, but can’t—that’s the “high-stakes” stuff!

Identify the emotion they are responding with and use it in your calls-to-action. Be smart about deciding which emotion to use—whether it be negative or positive.

In your notebook or digital document, brainstorm some of the emotions your audience is experiencing. The, write about how your “why” can help solve their problems by appealing to each of these emotions.

Keyed Emotion

What emotion-laden keywords does your audience identify and resonate with?

For example: “Defusing 6 Problem Team Member Types” will make a business team leader check out your post faster than simply telling them your post is about “Working Well with Others”. You can connect with your audience emotionally by doing the following 5 things:

  • Speak directly to your target audience.
  • Think “exclusivity”.
  • Relate, relate, relate.
  • Be credible.
  • Make them think.