SEO stands for Search Engine Optimization. On a basic level, SEO is how you optimize your website for search engines. There are many moving parts, but the gist of it that is necessary for any business owner to know are as follows:
- You need unique content (aka no duplicate content). You can’t just copy and paste what your distributor gives you for your products if you sell online! You have to take time to write original content for your entire website. Not taking the time to do this can actually de-rank your website.
- You need long and short-form content. Have some longer blog posts (aka longer than 1,000 words). Have some shorter blog posts (300-500 words).
- Context matters.