Your “why” package
We’ve spent some time drilling into our “why” and how we are different from our competition. Now, let’s talk about the “why” package. How can you package your “why” for your current and potential clients? Every time you write a blog post, you need to consider your “why” package. Remember that it’s not just the content, but it’s also the context of the content…and the results. How will your content resonate with people? How will it provide them with actionable results? How will you inspire, not just your clients but yourself as well? This will help you package everything you do–not just blog posts!