Not your typical social media marketing company.
Social media marketing should work primarily for your SEO (search engine optimization), then as a relationship-building tool.
Like all content, your social media marketing strategy is the long game.
SMM vs. SMO
(Social Media Marketing vs. Social Media Optimization)
Social Media Marketing (SMM), like SEO, is constantly changing. As of 2021, Facebook is still the most-used and most-engaged with social media platform. But now Snapchat and TikTok are making waves, proving that motion (aka video) is an important medium we shouldn't be ignoring.
But next week there might be a new social channel the world is jumping to.
If you're looking for fast leads, we aren't the social media marketing company for you.
Marketing and advertising are two different things.
- Advertising is paying for people to see your business when they search for products or services similar to what you offer. There are no long-term effects of paid advertising on your long-term ranking in search engines. It's the fast game, and unless you find a reputable agency to handle this for you…you'll be paying a lot of money for those leads.
- Marketing, on the other hand, is brand awareness. People can interact with you on social media. They can virtually meet you before ever setting foot in your store or visiting your website. Marketing is the long game, and social media marketing is what we do.
We don't share other business's posts for you. Instead, we create unique content for your business, using your business's voice. If you're unwilling to give us some insight into how your business thinks and functions, we aren't a good fit.
But if you want a company that works along with you to attain higher rankings in search results over the long haul, then we are the ones for you.
Our social media marketing plans are simple and cost effective.
Choose from 3 plans to get started today.
The Coffee Plan
Social media only- 12 unique posts per month shared to a mix of the Facebook, Twitter, Google Listing, Instagram, LinkedIn company page, Pinterest)
- At least one post per week pointed at specific pages on your website
- Are keyword-driven for specific search engine optimization
- Immediate access to robust analytics and reporting
- Access to our scheduling platform
- Want more posts each month? Just ask–we'll give you pricing!
The Espresso Plan
Social media + 1 custom blog post- All items from The Coffee Plan
- A blog post that is keyword-focused and SEO ready
- We'll update the blog post to your WordPress, Squarespace, or Wix website provided logins are supplied
- Includes graphics (whether stock or business supplied)
- Additional social media posts available–just ask!
- Additional blog posts available–just ask!
The Americano Plan
Social media + 1 custom blog post + 1 email newsletter- All items from The Espresso Plan
- An email newsletter with 3-4 key items (i.e. reference/link to recent blog post, industry-related tip, product/service spotlight, event information, etc.)
- Created and scheduled on your list in your Email Service Provider (ESP). We'll even help you establish your ESP if you don't have one!
- Strategies to grow your email list on your website and in social media
- Additional social media posts available–just ask!
- Additional blog posts available–just ask!
- Additional email newsletters available–just ask!