[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”#f7f7f7″ hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” width=”80%” module_alignment=”center”]<\/p>\n
If you're looking for fast leads, we aren't the social media marketing company for you.<\/h2>\n
Marketing and advertising are two different things.<\/p>\n
- \n
- Advertising<\/strong> is paying for people to see your business when they search for products or services similar to what you offer. There are no long-term effects of paid advertising on your long-term ranking in search engines. It's the fast game, and unless you find a reputable agency to handle this for you…you'll be paying a lot of money for those leads.<\/li>\n
- Marketing<\/strong>, on the other hand, is brand awareness. People can interact with you on social media. They can virtually meet you before ever setting foot in your store or visiting your website. Marketing is the long game,\u00a0and social media marketing is what we do.<\/strong><\/li>\n<\/ul>\n
We don't share other business's posts for you. Instead, we create unique content for your business, using your business's voice. If you're unwilling to give us some insight into how your business thinks and functions, we aren't a good fit.<\/p>\n
But if you want a company that works along with you to attain higher rankings in search results over the long haul, then we are the ones for you.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” width=”80%” module_alignment=”center”]<\/p>\n
Our social media marketing plans are simple and cost effective.<\/h2>\n
Choose from 3 plans to get started today.<\/p>\n
[\/et_pb_text][et_pb_pricing_tables _builder_version=”4.9.6″ _module_preset=”default”][et_pb_pricing_table title=”The Coffee Plan” subtitle=”Social media only” currency=”$” per=”month” sum=”350″ button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxMjQ1In19@” button_text=”Schedule a meetup!” _builder_version=”4.9.6″ _dynamic_attributes=”button_url” _module_preset=”default” sticky_transition=”on”]<\/p>\n
+ 12 unique posts per month shared to a mix of the Facebook, Twitter, Google Listing, Instagram, LinkedIn company page, Pinterest)
+ At least one post per week pointed at specific pages on your website
+ Are keyword-driven for specific search engine optimization
+ Immediate access to robust analytics and reporting
+ Access to\u00a0our scheduling platform<\/a>
– Want more posts each month? Just ask–we'll give you pricing!<\/p>\n[\/et_pb_pricing_table][et_pb_pricing_table featured=”on” title=”The Espresso Plan” subtitle=”Social media + 1 custom blog post” currency=”$” per=”month” sum=”500″ button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxMjQ1In19@” button_text=”Schedule a meetup!” _builder_version=”4.9.4″ _dynamic_attributes=”button_url” _module_preset=”default” sticky_transition=”on”]<\/p>\n
+ All items from The Coffee Plan
+ A blog post that is keyword-focused and SEO ready
+ We'll update the blog post to your WordPress, Squarespace, or Wix website provided logins are supplied
+ Includes graphics (whether stock or business supplied)
– Additional social media posts available–just ask!
– Additional blog posts available–just ask!<\/p>\n[\/et_pb_pricing_table][et_pb_pricing_table title=”The Americano Plan” subtitle=”Social media + 1 custom blog post + 1 email newsletter” currency=”$” per=”month” sum=”600″ button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUxMjQ1In19@” button_text=”Schedule a meetup!” _builder_version=”4.9.4″ _dynamic_attributes=”button_url” _module_preset=”default” sticky_transition=”on”]<\/p>\n
+ All items from The Espresso Plan
+ An email newsletter with 3-4 key items (i.e. reference\/link to recent blog post, industry-related tip, product\/service spotlight, event information, etc.)
+ Created and scheduled on your list in your Email Service Provider (ESP). We'll even help you establish your ESP if you don't have one!
+ Strategies to grow your email list on your website and in social media
– Additional social media posts available–just ask!
– Additional blog posts available–just ask!
– Additional email newsletters available–just ask!<\/p>\n[\/et_pb_pricing_table][\/et_pb_pricing_tables][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"
Not your typical social media marketing company. Social media marketing should work primarily for your SEO (search engine optimization), then as a relationship-building tool. Like all content, your social media marketing strategy is the long game.SMM vs. SMO (Social Media Marketing vs. Social Media Optimization) Social Media Marketing (SMM), like SEO, is constantly changing. As […]<\/p>\n","protected":false},"author":2,"featured_media":51318,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
![\"social](\"http:\/\/contentalamode.com\/wp-content\/uploads\/2014\/12\/social-media-optimization-smo.jpg\")
<\/p>Social Media Marketing, like SEO, is a constantly changing. As it stands right now, the largest growing demographic on Facebook is 55 and older. (All those grandparents have realized that if they want to see photos of their grandkids, they better get a Facebook account!) But Facebook is also becoming one of the toughest social channels for businesses to be heard on, especially for businesses who constantly try to sell to their fan base.<\/p>
But next week there might be a new social channel the world is jumping to.<\/span><\/p>
Our approach to Social Media Marketing<\/span><\/h2>
We look at social media marketing as a relationship-building tool first and an advertising tool second. As a matter of fact, we only work with businesses who view social media marketing in this same light. Social media marketing should be an extension of the great customer service businesses should already be providing in their storefronts. <\/span><\/p>
When you decide to work with Content a la mode for\u00a0your Omaha social media marketing, we will sit down and look at your company\u2019s mission and vision, what kind of people your customers are, and how you want your business to be portrayed online. We will establish how you can become a thought leader in your industry, the \u201cgo-to\u201d business for your customers\u2019 needs. Content a la mode will become one with your branding to ensure the correct voice is used in your social media marketing. We will establish a strategy that encompasses your storefront, website, blog, and more. Most importantly, we will make sure you are only on the social channels that will help you grow your brand and turn those likes and follows into buying customers.<\/span><\/p>
What we offer<\/span><\/h2>
Social Media Strategy<\/span><\/h3>
Have someone in house who can implement your strategy but is just looking for some direction? We offer a year-long strategy you can implement on your own on a quarterly basis. We will meet each quarter to establish a game plan for the following three months, and you\u2019ll walk away with a physical plan you can refer to that includes a multitude of ideas for posting with direction you can follow and implement. Have questions during the quarter? Call or email\u2014that\u2019s included! Cost: $100 a month<\/b>\u00a0or $1200\/year.<\/b><\/span><\/p>
Social Media Implementation<\/span><\/h3>
Don\u2019t have the resources in house to implement a strategy? We can do that for you. In fact, it\u2019s one of our favorite jobs! We will not only help develop the above social media strategy, but we can also implement it as if we were <\/i>in house! Our Social Managers can do just that\u2014they will manage your social media, write content, create simple graphics, and interact with your customers. Don\u2019t worry\u2014if they can\u2019t answer a question your customer has asked, they will refer to you for the answers. You will have to give us some great insight into your company, though, so expect to provide us with some clarifying information as we move along the process. <\/span><\/p>
Why just one plan?<\/strong> We've been in this business long enough to know that social media by itself, while important, takes a long time to grow organically. Your fastest way to organically move up in search is to incorporate bigger content pieces that seamlessly work together toward the common goal of SEO using SMO (social media optimization). We do have smaller plans available, but we'd rather chat with you in person about your specific social media management needs.<\/p>
- $550\/month:<\/strong> Social media for presence and aid in SEO. Your business needs to have the following: a website<\/a>, a Google listing, a Bing Places listing, Facebook Business page, Twitter account for your business, Google Analytics, and Bing Webmaster Tools. We can help you set up these accounts if you don't already have them!\u00a0Your business also needs to supply a basis for content, such as product images, employee information (if applicable), etc. This plan also includes 2 blog posts (300-500 word original blog posts that are\u00a0keyword-driven about your business\/product\/service.), and 1 email newsletter via your ESP (Email Service Provider, such as MailChimp, AWeber, Constant Contact, etc.). The blog posts and email newsletters are interchangeable (you\u00a0can choose 1 blog post and 2 email newsletters, for example). Video options are available with this plan--please contact us<\/a> for more information.<\/em>\u00a0The client is responsible for all fees associated with the ESP (i.e. monthly payments to ESP occur directly between you and the ESP so that you own your email list).
- The social media plan is intended to:
- Drive traffic to your website<\/li>
- Grow your online presence, with a goal of being consistent<\/li>
- Include a majority of original posts (not just sharing other people's posts) with weekly posts pointed at specific links on your website<\/li>
- Share 4-5 posts\/week across the board (always on Facebook, Twitter, and GooglePlus; posts as necessary for Instagram, LinkedIn Company Pages, and Pinterest)<\/li>
- Be keyword driven<\/li><\/ul><\/li>
- A\u00a0blog post:
- Is shared on social media and can help drive some of your social media posts<\/li>
- Includes graphics (whether stock or supplied by business)<\/li>
- Is keyword-focused and SEO ready<\/li>
- Is updated to your WordPress, Squarespace, or Wix website provided\u00a0logins are supplied<\/li><\/ul><\/li>
- An email newsletter:
- Includes 3-4 key items, such as a reference\/link to one of your\u00a0blog posts, an industry-related tip as agreed upon, a product\/service spotlight, event information, etc.<\/li>
- Will be sent to your list on your ESP (we can help you establish your ESP if you don't already have one)<\/li>
- Will be shared on Facebook and Twitter and mentioned on Google Plus, LinkedIn, BeBee, and Instagram<\/li><\/ul><\/li><\/ul><\/li><\/ul>
Strategic Social Ad Campaigns<\/h3>
If you are looking at strategic campaigns for social media that include paid ads, we offer that as well. We charge a $50 setup fee per ad, which is in addition<\/em> to your ad budget.<\/strong> For Facebook and Instagram, you will be required to have a business.facebook.com<\/a> account so that your business is billed directly for the ads. For Twitter and Pinterest, you will need a business account for each with your billing information established within each platform. We can assist in this process if necessary.<\/span><\/p>
Consulting<\/span><\/h3>
- The social media plan is intended to:
- Marketing<\/strong>, on the other hand, is brand awareness. People can interact with you on social media. They can virtually meet you before ever setting foot in your store or visiting your website. Marketing is the long game,\u00a0and social media marketing is what we do.<\/strong><\/li>\n<\/ul>\n