{"id":328,"date":"2016-04-03T14:13:23","date_gmt":"2016-04-03T14:13:23","guid":{"rendered":"https:\/\/acupofcontent.com\/?p=328"},"modified":"2024-03-27T14:01:06","modified_gmt":"2024-03-27T19:01:06","slug":"episode-1-elevator-pitch","status":"publish","type":"post","link":"https:\/\/acupofcontent.com\/episode-1-elevator-pitch\/","title":{"rendered":"Episode 1: Who are you? The Elevator Pitch"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/204578938&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true\" width=\"300\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Welcome to A Cup of Content! This is Episode #1, and it\u2019s time for Minute Monday: The Elevator Pitch.<\/p>\n<h2>The Elevator Pitch<\/h2>\n<p>This is Kim Bultsma from A\u00a0Cup of Content, and I have a question:<\/p>\n<p>Who are you?<\/p>\n<p>I work with many businesses who want so desperately to get into the social media space, on a blog, in a video\u2014and yet when I ask them that one question, they stumble. You see, the problem is as business owners we all know who we want to be known as, but we forget that our potential customers don\u2019t know that. They aren\u2019t looking for us as \u201cexperiential designers\u201d or \u201ccreative strategists\u201d. They are looking for \u201clocal branding company\u201d or \u201ccontent marketing.\u201d So the pain point businesses have is that they are not thinking like their customers. And it\u2019s hurting them online.<\/p>\n<p>So what we as business owners need to do is perfect our elevator pitches.<\/p>\n<h3>First, identify your goal.<\/h3>\n<p>I want people to know that I am a content marketer, so I could say, \u201cContent a la mode provides content marketing to businesses.\u201d But that\u2019s not very exciting or interesting.<\/p>\n<h3>The second thing I need to do is explain my value proposition.<\/h3>\n<p>Why is what I do valuable to others? So I added this: \u201cI provide social media strategy and execution, email marketing, and blogging services that focus on SEO to help businesses get found online with content that\u2019s just right for their business.\u201d<\/p>\n<h3>Finally, ask for engagement.<\/h3>\n<p>The last part of my elevator pitch involves asking a question to get others engaged. What are these businesses doing online that is helping them get found? So I put it together:<\/p>\n<p>\u201cHi! I\u2019m Kim Bultsma with Content a la mode, and we provide content strategy for social media, email marketing, blogging, and websites with an SEO focus to help businesses like yours get found online with content that\u2019s just right for you. What kind of content is your business sharing online?\u201d<\/p>\n<p>At this point, the other person can answer and you can begin having a conversation about a simple idea they could implement today. So I gave a freebie away\u2014but I have also established myself as a thought leader in this industry, and they will be asking for my card and setting up a meeting\u2014over a cup of coffee and content.<\/p>\n<p><em>*This podcast originally appeared on <a href=\"http:\/\/contentalamode.com\">Content a la mode<\/a>.<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Welcome to A Cup of Content! This is Episode #1, and it\u2019s time for Minute Monday: The Elevator Pitch. The Elevator Pitch This is Kim Bultsma from A\u00a0Cup of Content, and I have a question: Who are you? I work with many businesses who want so desperately to get into the social media space, on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 1: Who are you? The Elevator Pitch | A Cup of Content<\/title>\n<meta name=\"description\" content=\"As business owners, we know who we want to be known as, but we forget that our potential customers don\u2019t know that. 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