{"id":49444,"date":"2019-01-21T17:46:20","date_gmt":"2019-01-21T23:46:20","guid":{"rendered":"https:\/\/acupofcontent.com\/?p=49444"},"modified":"2024-03-27T13:53:32","modified_gmt":"2024-03-27T18:53:32","slug":"how-to-build-content-marketing-calendar","status":"publish","type":"post","link":"https:\/\/acupofcontent.com\/how-to-build-content-marketing-calendar\/","title":{"rendered":"How to build a content marketing calendar"},"content":{"rendered":"

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How to build a content marketing calendar<\/h1>\n

I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate content for your business: let's talk about how to build a content marketing calendar!<\/span><\/p>\n

Pick a theme.<\/span><\/h2>\n

Pick a service, product, or topic and talk about it for a month. For example, I'm talking about getting started with your content at any time. I run a test with my themes:<\/span><\/p>\n

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  1. Is it too broad?<\/span><\/li>\n
  2. Is it too specific?<\/span><\/li>\n<\/ol>\n

    First, I want to make sure it's not too broad of a topic that I'll have a difficult time staying focused. Broad themes force you to run the risk of being tangential and too generic…or force you into creating much more content than you have time for.<\/span><\/p>\n

    Second, I want to make sure it's not too specific that I can't come up with anything to write about. Too specific of themes can pigeon-hole you into too little content, where you're struggling to make correlations that just don't make sense.<\/span><\/p>\n

    Once I solidify my topic, I can write my big content piece: a blog post.<\/span><\/p>\n

    Write a blog post.<\/span><\/h2>\n

    I\u2019d love to say that this is \u201cpretty self-explanatory\u201d, but it\u2019s not as easy for many as it is for me! <\/span> Without getting into the specifics (we have an AH-MAZING course called \u201cBlogging for SEO\u201d in our membership<\/a>, here are a few goals to strive toward:<\/span><\/p>\n

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    1. Choose a keyword phrase for your blog post<\/span><\/li>\n
    2. Use your keyword phrase in the title, in at least one heading, and in the copy of your blog post (no more than 1-3% of the total text)<\/span><\/li>\n
    3. Write a catchy title (Nab our 139 Irresistible Headline Templates<\/strong> below!)<\/span><\/li>\n
    4. Write at least 300 words<\/span><\/li>\n
    5. Use your keyword phrase in at least one of your post\u2019s image\u2019s ALT tags<\/span><\/li>\n<\/ol>\n

      (You can also visit our post “6 Small Business Copywriting Tips<\/a><\/strong>“!) My main piece of advice is to write in your voice and be sure to use a spellchecker like Grammarly<\/a><\/span>. Otherwise, don\u2019t over-analyze yourself! You\u2019ll fall into the trap of #paralysisbyanalysis.<\/span><\/p>\n

      Create a simple opt-in.<\/span><\/h2>\n

      This is definitely not a dealbreaker, but you should consider creating an opt-in for your blog post. Encourage readers to subscribe to your newsletter for a freebie that is related to your topic\u2026and be led down a funnel to a paid product or service. Take our 139 Irresistible Headline Templates<\/strong>, for example. I know that writing click-worthy titles is more difficult for most writers than writing the actual blog post, so I\u2019ve compiled this list for you to download\u2026for free! (And then you can see what my email funnel looks like, too\u2026win, win! <\/span>)<\/span><\/p>\n

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