{"id":49773,"date":"2019-06-25T15:54:29","date_gmt":"2019-06-25T20:54:29","guid":{"rendered":"https:\/\/acupofcontent.com\/?p=49773"},"modified":"2024-03-27T13:53:30","modified_gmt":"2024-03-27T18:53:30","slug":"how-to-build-client-relationships","status":"publish","type":"post","link":"https:\/\/acupofcontent.com\/how-to-build-client-relationships\/","title":{"rendered":"Who are you? Building genuine relationships in 2019 with customers starts with YOU"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.7&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.24.1&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">My daughter and I have a <a href=\"https:\/\/embed.music.apple.com\/us\/playlist\/bossup\/pl.u-8aAVXD1saDJX0g\" target=\"_blank\" rel=\"noopener noreferrer\">joint Apple Playlist called #bossup<\/a> where she shares her favorite tunes and I try to educate her on all the amazing music from my life. (haha emoji) <\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;3.22.7&#8243;]<iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.music.apple.com\/us\/playlist\/bossup\/pl.u-8aAVXD1saDJX0g\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;3.22.7&#8243;]<span style=\"font-weight: 400;\">She recently added \u201cGirl in the Mirror\u201d by Bebe Rexha from <\/span><i><span style=\"font-weight: 400;\">The Ugly Dolls<\/span><\/i><span style=\"font-weight: 400;\"> soundtrack. Some of the lyrics are really poignant, both for my 13 year-old daughter and for this 40-something year-old mama.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I\u2019m tired of my flaws<br \/>\n<\/span><span style=\"font-weight: 400;\">They fill me with anxiety and doubt<br \/>\n<\/span><span style=\"font-weight: 400;\">Honestly, I\u2019m done with hating pictures of myself<br \/>\n<\/span><span style=\"font-weight: 400;\">And tryna be like everybody else<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And I see so many influencers and entrepreneurs with thousands of followers\u2026and they all do so much of the same thing. No one seems to be really original anymore. They use all the same rhetoric that it makes me wonder: who are you?<\/span><br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acupofcontent.com\/wp-content\/uploads\/2019\/07\/Kim-B_0186.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.24.1&#8243;]<\/p>\n<h2>Building relationships starts with YOU<\/h2>\n<p>I\u2019ve been vocalizing this for some time now, and I thought it was time to write it down. My theory on the future of small business (and big, too) is that those who focus on building genuine relationships with clients and customers will be the ones who succeed.<\/p>\n<p style=\"text-align: center;\"><strong>People buy YOU.<\/strong><\/p>\n<p>It\u2019s not just a product or service that people buy. They are buying faith in you to steer them in the right direction. We are seeking a relationship we can trust in a sea of endless social media BS. We want genuine connection. So how do you be you in this world?<\/p>\n<h1>How to build client relationships<\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acupofcontent.com\/wp-content\/uploads\/2019\/07\/Kim-B_0154.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.7&#8243;]<\/p>\n<h2>Be Y.O.U.<\/h2>\n<p>So many people are, like the song says, \u201ctryna be like everybody else.\u201d From buying the clothing influencers wear to jewelry and perfume\u2014so many want the status of being like other people that they forget who they are. Here are 3 things you can consider when trying to figure out how you will be Y.O.U. in your business.<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acupofcontent.com\/wp-content\/uploads\/2019\/07\/Kim-B_0131.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.22.7&#8243;]<\/p>\n<h3>Y=Yourself<\/h3>\n<p>I know, I know\u2014sounds a smidge clich\u00e9. But let\u2019s be honest here: just be yourself. If you focus too much on being something you\u2019re not, then the pressure and reality of you maintaining a lie for the long term is impossible.<\/p>\n<p>I\u2019m goofy. I laugh at my own jokes. I smile too wide and I cry about everything. I could afford to lose about 20 pounds but I enjoy a glass of Malbec and good company, too. I\u2019m honest.<\/p>\n<p>If people don\u2019t like these traits about me, that\u2019s ok. They can find someone else who resonates more. But at least they know what they\u2019re getting when they meet me: ME.<\/p>\n<h3>O=Observant<\/h3>\n<p>To be a leader, you must first be a good listener.<\/p>\n<p>Sometimes, you just have to tell yourself to shut up and listen to what others are saying. What do they believe? Why? Why do they feel the way they do? When we learn to observe\u2014and listen\u2014we can reflect and learn more about ourselves, too.<\/p>\n<p>I could have just reworked the whole \u201cfind your why\u201d system for this blog post, but instead I\u2019ve worked through my own belief system based on my observations in business and in life. I developed an acronym and wrote a blog post on it, and I will continue to talk about with entrepreneurs and business owners.<\/p>\n<p>Be observant and develop your own theories\u2026and being unique will come with the territory.<\/p>\n<h3>U=Unique<\/h3>\n<p>Don\u2019t be the one who copies; be the one others want to copy.<\/p>\n<p>Ok, so that might sound like it goes against what I said earlier. If you\u2019re going to be anything, be authentic. People will respect you more for not trying to prove how great you are, but rather for the fact that you show it in words and actions.<\/p>\n<p>Figure out how you can educate others about something particular in your field and show how you\u2019re unlike the next person in that expertise. Remember: you don\u2019t have to come out and say that you\u2019re unlike anyone else; show it.<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acupofcontent.com\/wp-content\/uploads\/2019\/06\/how-to-build-client-relationships-4.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.24.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.24.1&#8243;]<\/p>\n<h2>You\u2019re YOU. Now what?<\/h2>\n<p>Know who you are, and put yourself out there. Develop a strategy for what you\u2019re selling, and put Y.O.U. into every part of it. Need help? We have a <a href=\"https:\/\/acupofcontent.com\/free-ecourse-7-actionable-steps-better-brand\/\">free branding course<\/a> for that. \ud83d\ude09<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/join\/&#8221; button_text=&#8221;Learn about our membership!&#8221; admin_label=&#8221;Start your free trial Button&#8221; _builder_version=&#8221;3.26.6&#8243; button_text_size=&#8221;16px&#8221; button_border_width=&#8221;0px&#8221; button_letter_spacing=&#8221;2px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;12px||12px|&#8221; animation_style=&#8221;fade&#8221; button_letter_spacing_hover=&#8221;2px&#8221; saved_tabs=&#8221;all&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]&nbsp;<br \/>\n[\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>My daughter and I have a joint Apple Playlist called #bossup where she shares her favorite tunes and I try to educate her on all the amazing music from my life. (haha emoji) She recently added \u201cGirl in the Mirror\u201d by Bebe Rexha from The Ugly Dolls soundtrack. Some of the lyrics are really poignant, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":50145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[87,522,25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build client relationships | A Cup of Content<\/title>\n<meta name=\"description\" content=\"My theory on the future of business is that those who focus on building genuine relationships with clients will be the ones who succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acupofcontent.com\/how-to-build-client-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who are you? Building genuine relationships in 2019 with customers starts with YOU\" \/>\n<meta property=\"og:description\" content=\"My theory on the future of business is that those who focus on building genuine relationships with clients will be the ones who succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acupofcontent.com\/how-to-build-client-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"A Cup of Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acupofcontent\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T20:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T18:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acupofcontent.com\/wp-content\/uploads\/2019\/06\/how-to-build-client-relationships-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Bultsma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@acupofcontent\" \/>\n<meta name=\"twitter:site\" content=\"@acupofcontent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Bultsma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acupofcontent.com\/how-to-build-client-relationships\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acupofcontent.com\/how-to-build-client-relationships\/\"},\"author\":{\"name\":\"Kim Bultsma\",\"@id\":\"https:\/\/acupofcontent.com\/#\/schema\/person\/3a5c6f2c1148a885c0b2fc5cda19e037\"},\"headline\":\"Who are you? 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