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7 Steps for Growing A Killer Email List
"I don't have a product or service to promote on an email list." "I don't know what I'd say in an email." "People won't read my emails." One of the biggest mistakes business owners and entrepreneurs make is putting off building an email list until "later"....
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Four tips to prepare yourself for live video
Stop worrying about video--live or pre-recorded--and do it. “I hate how I look on video.” “I don’t know what to say on live video.” “No one cares about what I have to say.” I hear this all the time from people when I ask them if they’re doing live video...or any...
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Save time writing lengthy email responses with this trick
We've all been there. "I can't remember how to create a new page on my website." "How do I schedule my social media with Facebook?" "How do I use the product I just bought from you again?" Since most people don't have a degree in technical writing, responding to...
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Case Study: Offering a Free 21 Day Challenge
Case Study What we’re doing: Offering a Free 21 Day Challenge This month we’re sharing with you what we’re doing to grow our membership. We practice what we preach in our membership, so we are doing this as organically as possible. First, let’s start with some...
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Are you including your “why” in your small business graphic designs?
5 ways you can include your "why" in your small business graphic designs There’s really no reason why you can’t include your “why” in the graphics you design for your small business. Let’s consider this. If you have icky graphics you use on your social media, in your...
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3 Social Media Graphics You Must Create for Every Blog Post
If you’re going to take the time to write a blog post and design a header graphic, why not take just a few more minutes to create social media graphics you can share? Linking to your blog posts via social media helps drive traffic to your website (SMO or Social Media...
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Interview with ToraNado on Storm Vibes Radio
Kim was recently on Storm Vibes Radio, speaking with the music community about music marketing and unique ways musicians and producers can market music. Musicians already have a great deal of content--often times they don't realize it can be used in their marketing...
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A Simple Guide to Mastering the Warm Introduction
A Simple Guide to Mastering the Warm Introduction I don't cold call. You read that right--I've actually grown a business without cold calling. I've found that attending networking functions and visiting with other business owners is a more effective way of growing my...
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Are your 2017 content marketing goals SMART?
I know what you're thinking. It's December and maybe you still aren't quite sure how to market your business for the holidays...let alone next year. Or perhaps you've been trying a few things here and there, but you really have no cohesive method for the madness....
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3 Little-Known Instagram Facts
What I absolutely ADORE about the work I do is that I learn something new every single day! (The teacher in me is just gleeing with excitement!) While recording video for our Instagram membership course, I hit an unexpected road block. And in chatting with people...
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Day 1 of 14 Days to Launch
14 days until we launch A Cup of Content! We're kicking it off with a series of videos, blog posts, and SO much more! Check out Day 1 here:
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Get better email marketing results with these 6 actions
I subscribe to a lot of emails, so I pay close attention to my inbox. And what I'm noticing lately is the sheer amount of garbage people are writing in their emails. I get a 5-10 paragraph introduction before I finally get to the gist of their email...IF they hold on...
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New FREE eCourse: 7 Actionable Steps to a Better Brand
Kim here from A Cup of Content. I know we haven’t quite launched our subscription service yet for learning content marketing, but I really wanted to share with you just a “sip” of things to come! #coffeepuns
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Episode 2: Hello! My name is…the Mission Statement
[transcript] Welcome to a Cup of Content! This is Episode #2, and it’s time for Minute Monday. This is Kim Bultsma from a Cup of Content. You know that sticker that has “Hello! My name is…” on it? It’s easy enough to write our names—but how many of us write just our...
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I want to pick your brain…
We've heard it all before: "Can we meet for coffee? I'd like to pick your brain a bit." Let me translate that for you: "Can we meet? I was wondering if you would tell me a few of your business secrets for free. I won't even pay for the coffee." NO. At first, these...
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Episode 1: Who are you? The Elevator Pitch
Welcome to A Cup of Content! This is Episode #1, and it’s time for Minute Monday: The Elevator Pitch. The Elevator Pitch This is Kim Bultsma from A Cup of Content, and I have a question: Who are you? I work with many businesses who want so desperately to get into the...
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