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Rethinking website content in 2018 Part 4: Be raw, be you
Writing successful content: Be raw, be you This post marks the end of our four-part series on rethinking website content in 2018. I couldn’t think of a better way to end it than talking about being authentic in your content writing. Stop being something...
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6 Small Business Copywriting Tips
Not only is it critical to have marketing and advertising collateral that is visually attractive, but the words you use in those materials are also essential to your success. Without compelling and well-crafted content, your small business's value proposition could be...
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Rethinking website content in 2018, Part 3: The end of sleazy marketing
Rethinking website content in 2018, Part 3: The end of sleazy marketing I’m continuing our four-part series on rethinking website content in 2018 by talking about something I am absolutely ECSTATIC about: The end of sleazy marketing. So let’s talk about your role in...
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Rethinking websites in 2018, Part 2: You’re not the hero
We’re continuing our four-part series on rethinking websites in 2018 by talking about your role in your customers’ stories. I know we’re supposed to be talking about your new shiny, cutting-edge website, but believe me when I say that this is an important component in...
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Rethinking website content in 2018, Part 1: It’s not about you.
We’re going to kick off this four-part series on rethinking websites in 2018 by talking about your story. And as much as business owners think it’s all about their 20 years of experience or their vast array of products and services they offer to solve...
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14 Quick Ways to Grow Your Business Right Now
14 Quick Ways to Grow Your Business Right Now What can you do in 14 days? Can you lose two pounds? Can you change your eating habits? Can you give up soda? Can you create a new routine to grow your business? You can read about new ideas for growing your business every...
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Why you should use a progress log for your business
If you're like a lot of people out there, you have this business idea or you've already started a side hustle and you want desperately to succeed. But you have no formal business background, so you struggle with all of those business-y types of things. Like...
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Celebrating a year!
A lot can happen in a year. One year ago on #CyberMonday, I launched A Cup of Content. I had spent the greater part of 2016 preparing on-demand courses, developing my membership website, and trying not to panic that there was still so much to do. Ultimately, I decided...
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How to use simple webinars to explode your business
How to use simple webinars to explode your business (even if your email list is small or non-existent) [WEBINAR] I’m going to get on my soapbox again: you need to always be growing your email list if you want your business to grow. Social media platforms will come and...
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7 Steps for Growing A Killer Email List
"I don't have a product or service to promote on an email list." "I don't know what I'd say in an email." "People won't read my emails." One of the biggest mistakes business owners and entrepreneurs make is putting off building an email list until "later"....
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Four tips to prepare yourself for live video
Stop worrying about video--live or pre-recorded--and do it. “I hate how I look on video.” “I don’t know what to say on live video.” “No one cares about what I have to say.” I hear this all the time from people when I ask them if they’re doing live video...or any...
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Save time writing lengthy email responses with this trick
We've all been there. "I can't remember how to create a new page on my website." "How do I schedule my social media with Facebook?" "How do I use the product I just bought from you again?" Since most people don't have a degree in technical writing, responding to...
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Case Study: Offering a Free 21 Day Challenge
Case Study What we’re doing: Offering a Free 21 Day Challenge This month we’re sharing with you what we’re doing to grow our membership. We practice what we preach in our membership, so we are doing this as organically as possible. First, let’s start with some...
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Are you including your “why” in your small business graphic designs?
5 ways you can include your "why" in your small business graphic designs There’s really no reason why you can’t include your “why” in the graphics you design for your small business. Let’s consider this. If you have icky graphics you use on your social media, in your...
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3 Social Media Graphics You Must Create for Every Blog Post
If you’re going to take the time to write a blog post and design a header graphic, why not take just a few more minutes to create social media graphics you can share? Linking to your blog posts via social media helps drive traffic to your website (SMO or Social Media...
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Interview with ToraNado on Storm Vibes Radio
Kim was recently on Storm Vibes Radio, speaking with the music community about music marketing and unique ways musicians and producers can market music. Musicians already have a great deal of content--often times they don't realize it can be used in their marketing...
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