by Kim Bultsma | Aug 2, 2020 | Content Strategy, Content Writing, Social media
Social media marketing strategy SOS! We’ve heard all the excuses as to why businesses don’t post on social media. It's typically because they don't have a social media marketing strategy. Regardless of the reasons, many of them are legitimate and easily remedied with... 
by Kim Bultsma | Apr 20, 2020 | Social media, Social Media Tips & Tricks
Social media scheduling 101: How to schedule social media One of the most frequent questions I get is how to schedule social media. The answer isn’t always easy, but there is a formula that you can follow to make your social media scheduling much easier and less time... 
by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Aug 3, 2019 | Case Studies, News & Announcements
Our customers spoke, and we listened! While Kim was having meetings with a tremendous influx of new potential customers, she kept hearing the same thing over and over: Wait–what is Content a la mode? Most people know Kim from A Cup of Content. She did weekly... 
by Kim Bultsma | Jun 25, 2019 | Copywriting, Personal Development, Strategy
My daughter and I have a joint Apple Playlist called #bossup where she shares her favorite tunes and I try to educate her on all the amazing music from my life. (haha emoji) She recently added “Girl in the Mirror” by Bebe Rexha from The Ugly Dolls soundtrack. Some of... 