by Kim Bultsma | Oct 10, 2019 | Blogging, Content Strategy, Content Writing, Social media, Social Media Tips & Tricks
Using “big content” to drive your social media strategy My most frequently asked question? “How do you come up with the ideas to write social media about?” Well, it’s simple. Kind of. Use big content. What is “big content”? Big content is just that: the larger pieces... 
by Kim Bultsma | Aug 3, 2019 | Case Studies, News & Announcements
Our customers spoke, and we listened! While Kim was having meetings with a tremendous influx of new potential customers, she kept hearing the same thing over and over: Wait–what is Content a la mode? Most people know Kim from A Cup of Content. She did weekly... 
by Kim Bultsma | Jun 25, 2019 | Copywriting, Personal Development, Strategy
My daughter and I have a joint Apple Playlist called #bossup where she shares her favorite tunes and I try to educate her on all the amazing music from my life. (haha emoji) She recently added “Girl in the Mirror” by Bebe Rexha from The Ugly Dolls soundtrack. Some of... 
by Kim Bultsma | Feb 9, 2019 | All things business, Pinterest, Social media
Pinterest for business…for your business? Not sure your business should be on Pinterest? With all this talk about big marketing businesses leaving Pinterest (like Social Media Examiner's YouTube video on The Journey), I'm getting more questions about whether... 
by Kim Bultsma | Jan 21, 2019 | Content Writing, Copywriting, Email marketing, SEO, Social media, Strategy, Video
How to build a content marketing calendar I've been struggling with getting back into the swing of things after the holidays, but I know that “I'll just do it next month” isn't the right response. So let's talk about what you can do at any time to generate... 